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What is the Key to Business
Success?
You see rags-to-riches stories in the newspapers and you wonder
what the key to business success is; how to get it, where to
find it. Actually, there is not one key but three to business
success and the following few lines will briefly describe each
one of them.
The first key is focus. You need to be extremely focused to
know what you want to achieve in business and in life. There
are people who promise themselves that by this age I will have
achieved this much. And they do so. How? They have made up
their minds about their goal and from then on this goal will be
the foremost thing on their minds. Every decision that they
take after the goal fixation will be in terms of achieving this
goal. There is no deviation from the focus, once it is
determined.
The second key is planning. There is no success, let alone
business success, without a plan of action. Once you have found
and agreed upon your goal, you will have to back it up with a
long-term plan and a short-term plan. The long-term plan has
the ultimate result broken up in maybe five or ten years time
periods. The short-term plan however will have the long terms
plan broken into bite-sized plans, which have to be achieved
and monitored over short periods of time, say monthly,
three-monthly and six-monthly. These plans are what will
determine the business success for an entrepreneur. Without an
adequate business plan it will not be possible to translate the
dream into reality because the ladder would be missing.
The third key is resources. Resources can be finance, human
resources, knowledge, and so on. The ability to build on
whatever resources one has to create an adequate base is what
makes a business success story come true. It is not possible to
start any venture without adequate finance and people to
support it. The way to create and use these resources in the
beginning will make or break your venture.
A good businessperson, for example, minimizes financial drain
by first borrowing from friends and family for capital, which
will spare him/her from paying interest. The same stands true
for the use of human resources. In order to cut costs to the
minimum possible, for the initial phase, you could use the help
of your family members in the launching of the business.
If you have these three keys, then in no time you will achieve
success in your business.
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